Melle Bloemer - Long CV

Summary

Product-minded creative strategist with a background in advertising, branding, and concept development, combined with hands-on experience building apps, webshops, prototypes, and automated digital flows. Strong in understanding audiences, spotting friction, and translating insight into concepts and experiences that people actually connect with, adopt, and use.

My strength sits in the space between strategy and making: I understand positioning, language, audience behavior, and adoption, but I also like building things myself and shaping ideas into something tangible.

Whether it is a campaign, a participatory format, an app, or a custom e-commerce flow, I work best when creativity serves a real purpose and leads to something people genuinely use.

Known for combining empathy, commercial awareness, creativity within constraints, and a collaborative way of working across disciplines.

Experience

Concept Creative | Towel Media

2018 — Present

Amsterdam

Headline

Concept Creative with 5+ years of experience in advertising, branding, and social media.

Summary

Creative thinker and concept creator with a passion for developing innovative and effective marketing campaigns. Proven track record of success in the advertising industry, with experience working on high-profile campaigns for brands such as Kia, Tempo Team, and Tele2.

Led the creative team for the Kia-De Jeugd campaign
Developed the concept for Tempo Team-Complimento campaign, which featured a track with Poke which gained a lot of airplay and streams
Developed a comedy series for Tele2 that generated over 1 million organicviews. Reached organic #1 YouTube trending

Founder | Mokumtour

2025 — Present

Amsterdam

Headline

Founded a location-based digital tour concept that turns Amsterdam into an interactive audio experience.

Summary

Founded Mokumtour, a digital concept for discovering Amsterdam through GPS-triggered stories and audio. Responsible for concept, proposition, branding, user flow, prototype direction, and hands-on product development. The idea started from observing bored tourists on a boat and realizing the city around them was full of stories they were missing.

Developed the concept and proposition for a location-based digital tour platform
Built and iterated on app concepts, user flows, and prototypes
Combined storytelling, UX thinking, and product structure into a tangible consumer concept
Worked on branding, onboarding, feature thinking, and commercial positioning
Translated real-world user behavior into product opportunities and experience improvements
Developed the concept with both end users and licensing / partnership opportunities in mind

Education

Fontys University of Applied Sciences

Communication & Marketing

Graduated

Minor

Audiovisual Storytelling

Selected Strengths

Concept Development Creative Strategy Product Thinking Audience Insight Positioning & Messaging Digital Prototyping App Concepting Webshop Development Conversion-Focused UX Automated Marketing Flows Branding Copywriting User Journey Design Cross-Functional Collaboration

Selected Highlights

Built a branded comedy format for Tele2 that generated 1M+ organic views and reached #1 on YouTube Trending

Developed the concept for Tempo-Team Complimento, combining commercial goals with cultural relevance

Founded Mokumtour, a location-based digital storytelling concept inspired by observed tourist behavior in Amsterdam

Experience

Co-Founder | Casa Colori

2025 — Present

Amsterdam

Headline

Co-founded and built a design-led one-product webshop focused on custom-made illustrated portraits.

Summary

Co-founded Casa Colori, a premium e-commerce concept built around made-to-order illustrated home portraits. Worked across proposition, brand, customer journey, tone of voice, packaging concept, and hands-on webshop development. Built the webshop in Medusa rather than Shopify to keep flexibility and ownership, including a custom order flow tailored to commissioned products.

Co-created the concept, positioning, and visual identity of Casa Colori
Built the webshop architecture in Medusa with a custom order module for made-to-order products
Designed the order flow to guide customers step by step, remove doubts, and make the process feel clear and premium
Integrated upsell logic naturally into the customer journey
Worked on proposition design, copy, onboarding logic, and conversion-focused UX
Helped turn a creative product idea into a structured, scalable direct-to-consumer concept

Communications Strategy & Implementation | Bureau Burgerberaad

2024 — 2025

Amsterdam

Headline

Worked on communication strategy and implementation for Schoolberaad, a participatory model that helps students find their voice in school and society.

Summary

Worked on the communication strategy and implementation of Schoolberaad, a format in which students are selected by lot and help shape solutions to real issues within their school. What made this work meaningful to me was the human and societal side: helping young people become more articulate, more confident, and more aware of their role in society.

Contributed to the communication strategy and implementation of Schoolberaad
Helped translate a complex democratic participation model into communication that felt clear, relevant, and usable
Worked on making the format understandable and engaging for students, schools, and stakeholders
Supported the rollout of a process built around dialogue, representation, and broadly supported advice
Helped connect strategy, communication, and practical execution in a socially meaningful context

Additional Experience

Freelance Video Creative — Zelfstandig — Apr 2018 – Aug 2018
Script, concept en distributie voor o.a. MTV, Spike, Ben, Basic-Fit, Simyo
Nieuwe formats en content gepitcht
Bruut Amsterdam — Concept Creative — Apr 2017 – Apr 2018
Bruut Amsterdam — Creative Producer — Jan 2016 – Apr 2017
Content Writer — Swaans Communicatie — Sep 2015 – Jan 2016 • Brabant
On-page SEO audits, keyword research, campagneplanning en SEO-copy
Internship Copywriting — bol.com — Aug 2014 – Jan 2015 • Randstad, NL
Copy voor e-mail, banners, website en blogs; conversiegedreven content

Skills

Product discovery • UX flows • Prototyping • Experimentation • Analytics (GA4) • Ionic • React • TypeScript • Capacitor • Supabase • Mapbox GL • E-commerce ops • Fulfilment • Pricing • CRO • SEO • Concepting • Campagnes • Brand systems • Copy

Projects & Civic-tech

Bureau Burgerberaad — communicatieformats en narrative structuur (inzet: [x events])

Het Schoolberaad — educatie en communicatie voor jongerenparticipatie (pilot: [y scholen])

Richting

Pivot naar product en tech. Open voor rollen als Creative Technologist, Product/Content Producer of Application Developer (entry/mid). Focus op shipping, schaal en echte gebruikers.